Case Study | Logistics | SaaS | Startups
Case Study: How a mid-market B2B logistics SaaS player slashed blended CAC by 34% without an enterprise budget
The Baseline: The Cost of Fragmented Data One of our client, the high-growth B2B logistics SaaS provider in India, was facing a classic mid-market paradox. They were capturing thousands of inbound intent signals— D2C / e-commerce brands calculating shipping APIs, and enterprise supply chain managers requesting custom quotes. Yet, their blended Customer Acquisition Cost (CAC)…