Automation | Case Study | CRM
The HubSpot CRM That Had Become More Complicated Than the Company’s Sales Process
How a growing B2B technology company could simplify its CRM, restore sales discipline and build reliable revenue reporting. The Business Situation A growing B2B technology company had invested in HubSpot to bring its marketing and sales activities under one roof. The platform was expected to help the company manage inbound leads, automate follow-ups, track opportunities…