How We Generated 197 Qualified Leads for a High-Ticket Eye Surgery — at 45% Below Target CPL

Case Study of Performance Campaign for a Leading Eye Hospital Chain

Selling a Rs. 1.50 Lakh elective surgery through digital channels is not about reach. It is about building a funnel where every stage is tracked, every drop-off is understood, and no lead goes cold.

Here is how we did it for a leading chain of eye hospitals across a 9-day campaign.

The funnel we built

We started with Meta Ads — Stories and Reels targeting an affluent 18–40 audience within a strict geo radius. Creatives led with the doctor’s face, not the offer. Trust before discount. This single decision drove our best-performing ad set to a CPL of Rs. 146.

Every lead flowed into a landing page form, captured in Google Sheets, and instantly routed through Pabbly into our automation stack.

Where most campaigns stop — ours accelerated

Registration confirmation, live alerts, missed-webinar follow-ups, and multi-touch reminders were all automated via AISensy on WhatsApp. Read rates hit 72%. Simultaneously, Brevo delivered a 30-day email nurture sequence built around surgical FAQs — the questions people Google at midnight before making a Rs. 1.5L decision.

The result

197 registrations. CPL of Rs. 205 against a previous benchmark of Rs. 300–400. 21 high-intent leads flagged post-call-centre follow-up, representing an estimated Rs. 6 Lakh in surgical revenue pipeline.

Full-funnel tracking meant we knew exactly where leads were won, lost, and recovered — at every stage.

That is the difference between running a campaign and building a system.