Mobile is the only medium and device that is constantly connected with almost every person whom you want to reach and communicate your message. Further, mobile apps provides multiple ways to reach right target audience effectively as per their behaviour and preferences.

E-mails (work or personal) also often checked on mobile, so they make great medium for reach-out. Both cold emailing and email marketing are still quite effective.

These marketing campaigns can be highly personalised depending upon TA’s demographics, psychographics and types of transactions they are doing and content they are consuming.