Digital Analytics & Impact Measurement

It starts with raw data points from digital platforms which then gets translated to valuable data of impressions, clicks, engagements, downloads or purchase data throughout the customer journey.

Data in the backbone for today’s digital marketing. From simple Google Analytics tags to complex technical SEO to optimisation of campaigns on various platforms, data analysis plays an important role. We take care of each and every parameter that need to be tagged so that we don’t loose out on important data point and information.

Setting KPIs for every digital outlet is hygiene but measuring the actual impact or business value is important to take concrete business decisions.

Services

Customer Research Data

Customer research is the first step to gather data about consumers and their likings. This helps in formulating the targeting and audience size.

Website Analytics

Website analytics plays an important role in gathering the data about customer behaviour who are coming to website i.e., no. of users, time spent, repeat users etc.

Search Analytics

Search data provides deep insights in pull data i.e, what online users are searching for like which keyword, who are the competitors etc.

Social Analytics

Social data provides data on circle of influence and users getting engaged with the content like likes, shares, comments etc.

E-commerce Analytics

Purchase data provide insights on consumers likings on product purchase, prices and demand of the products.

Programmatic Advertising

All the above data provides rich data for further automated buying and optimising the campaigns to right audience and platform.

Predictive Analysis

Rich data from digital marketing activities can help in doing predictive analysis of product demand, consumer behaviour etc.

Impact Measurement

Business value brought by any digital activity is beyond KPIs and helps CXOs to allocate more budget and resources to future plans.